"We are so proud to be launching a fragrance with Cadillac, an American icon that today holds international recognition and an undeniable established reputation. This fragrance will bring the Cadillac man to life while remaining true to the core values and classic tradition of the Cadillac brand," states Ronald Meier, Managing Partner, Zamenis Ltd., Zürich.

The Cadillac fragrance exemplifies the allure of the Cadillac man - bold, daring and legendary. The cologne opens with the bright bold aroma of lavender, ginger and lemon. The heart of the fragrance, a fusion of refined Grapefruit and luxurious Chamomile, evokes a daring ruggedness. The legendary masculine notes of Geranium, elegant Tarragon and rich Cinnamon compose the Middle Note complete the fragrance, giving the scent an appealing aura for all men.

Today's man has a presence that is strong and confident with an innate masculinity that does not go unnoticed. He's a guys' guy, yet is both modern and authentic. Cadillac captures these qualities by infusing a blend of fresh ingredients into a dynamic signature scent.

The bottle and packaging created for Cadillac complete the vision of the new scent. The bottle is simple and sleek, but masculine in shape.